In fact, the nuts and bolts of A.I. research can often be more usefully interpreted without the concept of A.I. at all. For example, I.B.M. scientists recently unveiled a “question answering” machine that is designed to play the TV quiz show “Jeopardy.” Suppose I.B.M. had dispensed with the theatrics, declared it had done Google one better and come up with a new phrase-based search engine. This framing of exactly the same technology would have gained I.B.M.’s team as much (deserved) recognition as the claim of an artificial intelligence, but would also have educated the public about how such a technology might actually be used most effectively.
More on this later…